Hello, my name is

Jacob J. Marchand

I design systems that create clarity where chaos used to live.

What I do

I help firms fix the critical areas where chaos forms:

Intake & Client flow

Faster, more predictable onboarding with fewer dropped steps.

automation & task reduction

Free your team from repetitive, low-value work.

Workflow architecture

Connect tools, eliminate double-work, and reduce friction.

Decision support systems

Clear, repeatable frameworks for consistent, high-pressure decision making.

behavior-aligned systems

Design operations around how people actual act under pressure

leveraging ai training

Educate on AI augmentation and use cases specific to your firms unique challenges and goals

About me

I help attorneys eliminate workflow friction, automate routine tasks, and build behavior-aligned systems that make their work predictable again.

Operational Clarity & Systems Design for Small Firms

I’m a behavioral strategist and systems architect who specializes in building operational clarity for small law firms and professional operators.

My background is a mix of pattern-recognition, strategic thinking, and workflow design. I’ve spent years inside high-pressure environments where structure didn’t exist, and I learned quickly how to create it — in myself and in the systems around me.

Today, I design workflows and automations that match how people actually work, not how we wish they worked. The result is simple:
less friction, fewer fires, and more capacity without adding staff.

I live in Idaho with my daughters and spend my time building systems that provide clarity, designing AI-driven workflows, and helping professionals operate with more structure, stability, and control.

Founder, TidePoint AI